Do your service line pages read something like this?
Orthopedic doctors treat all conditions related to the bones. This includes bone diseases, fractures and sports injuries. We do back surgery, knee surgery, hip surgery and more.
Our orthopedic doctors perform knee arthroscopy on Mondays and Wednesdays at [location] and [location]. You can make an appointment by calling….
Thinking like a prospective patient, does that copy inspire you to make an appointment?
Now, what about this?
Our orthopedic surgeons excel at diagnosing and treating all conditions related to the bones and joints. We understand you might be hurting, and we want to relieve your pain and help you get back to normal life as quickly as possible.
We specialize in minimally invasive back surgery that treats your spine and gets you back on your feet faster and with less discomfort than conventional back surgery. In fact, Dr. John Smith MD was the first surgeon in the region to perform a microdiscectomy, and we now perform a high volume of these procedures each year. Our surgeons have been recognized nationally by XYZ Magazine for their excellence.
Call us today to schedule a complimentary consultation.
As a prospective patient, which of the two providers would get your vote?
Your service line pages need to do more than convey information. They need to sell.
I specialize in writing service line web pages that inspire healthcare consumers to call or schedule an appointment online. My method includes interviewing key stakeholders to find out what makes your service or physicians unique. And then I seamlessly incorporate those selling points into web copy that includes empathetic language that connects with patients and conveys your sincere concern for their condition. Your prospective patients come away armed with knowledge and feeling that you have their well-being at heart — because you do.