Hospital Website Copy
You may devote many resources to enhancing the patient experience at your facilities, but have you considered what kind of patient experience your website delivers?
Healthcare consumers shop around, especially for elective treatments and therapies. They want information that explains common health conditions, treatments and procedures, but they also are trying to figure out who to trust with their healthcare needs. That means your service line pages and microsites need to do three main things:
- Rise to the top of search engine rankings for relevant queries
- Deliver key information like telephone numbers, locations and hours
- Weave persuasive messages into the informational copy in a way that prompts the reader to take action: book an appointment, call for more information, download new patient forms, etc.
See how I’ve accomplished this in the past by viewing these hospital web page samples.