Healthcare Content Writer for Health Systems, Digital Health, Marketing Agencies and Magazines
Strategic B2B and B2C health content that builds trust and moves the needle
I am "the nurse who knows content"
For 25 years, I've been a reliable, award-winning content partner for all types of healthcare brands and publications.
Your work needs to succeed. Every content asset has a job - a business goal: patient/customer acquisition, engagement, brand positioning, thought leadership, ad sales, social sharing. The list goes on.
It's my job to make sure your work succeeds.
Whether you need support with ongoing content or a high-stakes project, I can help your team achieve its content goals.
Common deliverables include:
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Blog posts and SEO health articles
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Case studies and white papers
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Patient and member education content
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Email newsletters and nurture campaigns
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Website copy and landing pages
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Executive ghostwriting and thought leadership
To learn more, explore my three core service areas below.
Health Journalism & Reporting
Get health reporting grounded in a real understanding of how healthcare works—not just how it’s supposed to work. Coverage reflects clinical realities, system constraints, and the downstream impact of decisions on patients, professionals, and organizations.
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Reported health features informed by healthcare systems and clinical context
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Service journalism that accounts for real-world access, tradeoffs, and outcomes
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Explanatory health reporting for general and professional audiences
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Coverage of health topics grounded in real-world care delivery and access
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Health education content shaped by how people actually experience care
Healthcare Content Marketing Writing
Get clear, credible health content that builds trust with your audience and supports your marketing goals. Complex topics become easy to understand, and your brand’s expertise comes through with accuracy and authority.Â
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SEO/GEO health articles that improve discoverability
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Blog posts that keep your audience engaged
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Consumer health content that educates and builds confidence
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Email newsletters that strengthen relationships
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Patient education materials that support better decision-makingÂ
- B2B thought leadership, from white papers to case studies to LinkedIn posts
Digital Health & Product Content
Turn interest into action. Give visitors a clearer understanding of who you help, what you offer, and why it matters. Your website or app becomes easier to navigate, more compelling to read, and more effective at achieving your marketing goals.
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Website content structured to communicate value quickly
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Product and feature pages designed to guide user decisions
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Service content that clarifies offerings and strengthens differentiation
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UX-informed content reviews with actionable recommendations
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Onboarding and engagement content that supports retention
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A word about Artificial Intelligence
I suppose the world we live in demands that I place front-and-center a statement about gen-AI and how (or if) I use it.
I don't use AI to write any content for clients unless they specifically ask me to.
I do use AI tools (ChatGPT, specifically) for certain tasks inside my own business, and I may use it for some phases of client projects. This may include keyword research, drafting headlines for testing, finding research studies (always verified, never trusted at face value), locating subject matter experts for interviews - and other tasks like these.
Of course, if a client doesn't want me to use AI in any capacity, I gladly abide by this request.
I was researching and writing content long before gen-AI, and will continue to do so. But I do think it's savvy to stay atop of how and why it can be used in marketing and content production and how it benefits clients, patients and other stakeholders.Â
Otherwise, how can I write about it for you?
By the way, I provide AI content editing services.Â
Just shoot me an email to learn more or if you have any questions about my use of AI.
